The Coca-Cola Company has increased the variety of flavours offered in FantaTM by adding Fanta Red Apple to its extensive beverage lineup in Pakistan.
Fanta is proud to announce the release of their new apple-flavoured limited-edition pack. Fanta is a well-known brand with a global following that is praised for its crisp, effervescent flavours and fun brand personality. Fanta Red Apple is a delicious mix of the traditional Fanta fizz with the alluring flavour of tart red apples. This unusual mixture provides a quick boost of energy that goes great with munchies, making it the ideal companion for any event.
In Pakistan, including major metropolises, Fanta Red Apple is offered in a range of packs, including 250ml (RGB), 500ml (PET), and 1000ml (PET) bottles. Convenience stores, supermarkets, and online shopping sites all sell Fanta Red Apple.
We’re pleased to offer a zesty red taste to our Pakistani consumers, which we believe will quickly become a beverage of choice, in keeping with our vision to “Refresh the World and Make a Difference” and to craft brands and selections of drinks that consumers love’, shared Fahad Ashraf, CEO, Coca-Cola Pakistan & Afghanistan Region.
The new flavour will be introduced at the same time as the launch through a marketing campaign that will run on several media platforms, including TV, digital, and out-of-home.
Coca-Cola is dedicated to providing more of the beverages that consumers desire across a variety of categories while promoting sustainable solutions that strengthen our company’s resilience and benefit the environment. With the introduction of recycled plastic bottles across Pakistan, the company has also increased its sustainability programmes, with a focus on humanitarian aid, water conservation, women’s emancipation, and packaging waste under its World without Waste goal.
