The world’s most popular platform for short-form mobile video, TikTok, has released a case study on HBL’s HBLPSL Season 8 campaign on its website.
The case honours the #JahanFansWahanStadium initiative and draws attention to HBL’s groundbreaking accomplishments. A staggering 97% of Pakistani TikTok users were targeted by the campaign, which resulted in the creation of 8.9 million videos and over 8.7 billion views on the platform. HBL has more than 550,000 followers on TikTok, making it the top bank in Pakistan.
Cricket lovers were asked by #JahanFansWahanStadium to share and express their love of the HBLPSL by uploading captivating videos with the hashtag. In order to generate interest in the campaign, influencers were also contacted. Every joyful moment was enhanced by the popular and catchy HBLPSL hymn, which acted as the ideal soundtrack. The campaign brought cricket enthusiasts together and gave them a fun way to show off their passion for the game on TikTok by riding the wave of excitement surrounding the HBLPSL Season 8.
Speaking on the accomplishment, Ali Habib, Chief Marketing & Communications Officer at HBL, stated: “TikTok is a crucial partner in helping us reach the next generation of Pakistanis as HBL pivots towards the future.” Through the “Jahan Fans Wahan Stadium” hashtag challenge campaign, we were able to harness Pakistani cricket fans’ fervour and provide an incredibly engaging and dynamic experience. Millions of young Pakistanis took part in the campaign and shared their passion for HBLPSL on TikTok, making it a big success.
Faiza Zafar, Partnerships Lead, Global Business Solutions, TikTok, Pakistan, commented on the case study, saying, “We’re very proud of the work we’ve done with HBL on this historic campaign.” #JahanFansWahanStadium was a huge hit on TikTok because of the wonderful community of artists there and the premium placement and mass reach of our ad solutions. We anticipate working with HBL on other projects in the future as they effectively interact with Pakistan’s younger clientele.
