A Google search for “Twitter is dying” yields a number of stories from reputable news sources on the subject of Twitter’s (now named X) rapidly increasing user base. In fact, this has greatly aided X in surpassing Facebook and Instagram in terms of Google traffic. After all, negative publicity is still publicity.
Using the symbol for laughter and the statement “Guess we’re not dead yet,” Elon Musk emphasised this news on social media.
Google’s top 100 organic search results display social media activity in the original tweet that Elon Musk cited. With 640.6 million produced traffic, X leads the pack, well above the combined traffic created by Instagram and Facebook (548.3 million and 491.7 million through Google, respectively).
Elon Musk’s article had 40 million views and almost 350,000 likes, which is much more engagement than Musk usually receives from X users.
Even though X currently has relatively low daily and monthly active user numbers, this development does present some positive news for the social network.
Threads are also recovering.
The largest rival of Twitter, Threads, has also been improving lately. Soon after its introduction, the microblogging site saw a 15-minute burst of fame as eager users of Twitter and Instagram raced to check out the new app.
In just one week, Threads was able to amass over 100 million users, but for a variety of reasons, the initial excitement eventually subsided. The app’s absence of key crucial capabilities at launch, such as the ability to edit and share posts, have a web version, and the inability to remove a Threads account without simultaneously deleting an Instagram account, further contributed to the fact that many users’ curiosity had eventually been satiated.
However, the text-based social network made a big comeback in October, effectively tripling the number of daily and monthly active members.
