KFC’s “Who Fried It Best” campaign in Pakistan has become a compelling case study in the art of aggressive marketing that hits all the right notes in an era where social media dominates. This creative and tantalising campaign has captured audiences’ attention as well as ignited the online community, igniting lively debates, passionate discussions, and irresistible cravings across a variety of online platforms.
Instagram videos and Facebook posts adore KFC’s colourful and amusing billboards that tease the competition. The campaign has been effectively propelled into the viral stratosphere by the eagerness with which social media users from all over Pakistan have joined the bandwagon by sharing their thoughts and opinions.
Collaboration with none other than Pakistani rap sensation Young Stunners is one of the campaign’s standout moments. Their catchy rap song, “#WHOFRIEDITBEST,” went viral after it appeared on websites like YouTube, Instagram, and Facebook. The song’s catchy lyrics and captivating visuals have garnered millions of views and likes, and they have significantly contributed to the spread of the contagious KFC fever across the vast internet.
Nothing less than praiseworthy can be said for KFC’s ability to integrate into the digital era without a hitch and produce content that deeply connects with the younger generation. They’ve not only raised the bar for their own brand with the “Who Fried It Best” campaign, but they’ve also created a new benchmark for social media engagement in the fast-food sector. It is abundantly clear that KFC has mastered the art of fusing exceptional food with social media prowess as the campaign continues to sizzle online.
