Overcharging or just bossing it, are influencers?
Over the years, influencer marketing has become more popular in Pakistan. It is not surprising that the business is thriving given the increasing number of influencers and brands that are joining. However, both corporations and internet users are concerned about influencers collecting exorbitant fees.
A Twitter user recently used her social media accounts to express her opinions on the subject. We can only presume that the matter is less important than it seems because social media is divided based on opinions.
A user shared a snapshot of a dialogue between a marketer and the manager of an influencer. The manager of the influencer provided the promotional quotes in the screenshot.
The public’s opinions and reactions, which are incredibly diverse, are abundant in the Twitter thread. The topic of influencer marketing has long been contentious, and reading various Twitter critiques has provided some understanding.
Although working with influencers can be mutually beneficial, some of them have taken advantage of their fame to charge exorbitant fees. This procedure frequently lacks transparency and may result in an unfair value exchange. The actual effect of an influencer’s promotion on a brand’s bottom line can sometimes be overshadowed by factors like follower count and engagement rates.
Brands must carefully navigate this market to get real value for their money rather than succumbing to inflated prices brought on by the temptation of social media fame.
What do you think about this? Do you believe the prices are reasonable? Please share your ideas with us.
