After receiving criticism from Federal Minister for Parliamentary Affairs, Ali Muhammad Khan, and senior journalist Ansar Abbasi on the vulgar content being presented in the new Gala biscuit TVC, Pemra decided to ban the ad.
In the biscuit’s ad, Mehwish Hayat can be seen dancing while representing the provincial cultures of Pakistan.
Ansar Abbasi tweeted about it the day it was released, on October 4th stating that there is no need to add dances in an ad related to the sale of biscuits.
Ali Muhammad Khan also stated his views following Ansar Abbasi’s tweet. He said: “PM @ImranKhanPTI Sahb is totally against such anti Islamic stuff on media which is against our cultural norms & has damaging effects on our youth. No place for such absurdity in an Islamic state, which was made on the Kailma Tayyaba”
Federal minister for science and technology, Fawad Chaudhary replied to their tweets stating that rather than searching for vulgarity all day they should focus on doing something productive.
Suddenly the ad started to receive a lot of backlash from public on social media, after which PEMRA finally decided to ban the ad over indecent and irrelevant content.
