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340 tonnes of rice are sent abroad from Pakistan.

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According to the Bureau of Statistics, Pakistan exported over 340,237 metric tonnes of rice worth roughly $233.991 million during the first two months of...

In the food industry, KFC’s “Who Fries It Best” campaign is...

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KFC's "Who Fried It Best" campaign in Pakistan has become a compelling case study in the art of aggressive marketing that hits all the...