We revealed last week that two automobiles under the Chery International labels, Omoda and Jaecoo, will be introduced in Pakistan. Recently, Mr. Ryan Wang, Brand Manager for Jaecoo and Omoda, provided ProPakistani with further information on the Jaecoo J7 PHEV and Omoda E5 EV via an exclusive live webcast.
Due to its features and style, the Omoda E5 is a mainstream EV that appeals to younger and Gen-Z consumers. In contrast, the Jaecoo J7 PHEV is more of an upscale off-road SUV that is meant for affluent consumers.
According to Chery International, the J7 PHEV has a significant differential over its rivals, which gives it an advantage in the Pakistani market. This means that it has superior styling, larger infotainment screens, more driver assistance systems, and better off-roading.
Pakistan’s charging infrastructure and the Omoda E5
Concurrently, the MG ZS EV, which provides a comparable platform and range to the Omoda E5, is expected to rival the latter. Omoda plans to install charging infrastructure for electric cars in Pakistan’s main cities, given the deficiency of such infrastructure in the country.
Cost and Launch Information
For Pakistan, no final pricing information has been determined yet. Prices are anticipated to be competitive and will target vehicles with similar specs, with the Jaecoo J7 PHEV competing with the Hyundai Santa Fe and Toyota Corolla Cross. Since the MG ZS EV is now its closest rival, the Omoda E5 will go after it.
Take note that the Jaecoo J7 PHEV’s pricing hasn’t been set yet, and the Omoda E5 will likely cost about Rs. 1 crore in Malaysia. Due to taxes and charges, prices in Pakistan will be somewhat higher.
They intend to introduce these two cars in Pakistan as soon as feasible, according to Mr. Ryan Wang. By the latter part of 2024, the precise launch date could have been decided upon.
The presence of Chery in Pakistan
Ghandhara Automobiles now assembles and sells the Tiggo 4 Pro and Tiggo 8 Pro, two Chery automobiles, in Pakistan.
With good reason, Chery International has high hopes for the Pakistani market. In 2023, the company’s revenue will amount to CNY 300 billion. Chery has been China’s top exporter of passenger cars for the last 21 years, having sent almost a million of them in a single year.
