The Facebook logo has been changed by Meta in an effort to modernise the platform’s “identity system.” These changes, meanwhile, do not have the same impact as when X changed its bird logo.
The new Facebook logo
The changes to the new logo are rather minor. If you haven’t already, consider checking out the Facebook app to see the changes. You might want to bring a magnifying glass. Notably, Facebook emphasises that these changes are “significant.”
The background has undergone the most noticeable alteration, including a new shade of blue that is described as a more assertive manifestation of Facebook’s signature blue colour. There are also more minute changes. The background blue appears darker since it has a somewhat darker tint. The ‘F’, which now looks to be fatter and with a high-angled right edge, is not surrounded by a ‘halo’ appearance.
Meta’s Opinion Regarding the Logo
According to Mark Zuckerberg’s firm Meta, which also owns Facebook, these modifications mark a reinvention of Facebook’s brand identity. These modifications have been referred to as the “first phase of a refreshed identity,” implying that there may be additional visual updates to the platform in the future. The cost of Meta’s new logo is still not known, though.
“We redesigned the wordmark and logo using our custom typeface, Facebook Sans, to create a consistent treatment and enhance overall legibility across Facebook,” explains Meta. Similar to the modifications made to the logo symbol, these improvements helped us build on the history of our identity while strengthening the bond between the wordmark and the rest of the typeface.
As a crucial component of the app’s identity, “each of the distinctive, new refinements drive greater harmony across the entire design.”
In order to do this, “We’ve done this by incorporating a more confident expression of Facebook’s core blue colour that is built to be more visually accessible in our app and provides stronger contrast for the “f” to stand out,” Facebook added.
